Designing for a web site is, in many ways, the same as that employed for any other promotional design function. All the same principals apply but with the addition of a few more.

Brochure and press advertising design is static, where as web design is flexible and interactive.

It is vitally important to consider the visitor to a web site at all times. In just the same manner as a reader will not bother with a brochure or press advertisment that is dull and boring, or that requires a high degree of mental agility to understand, the web site viewer will soon tire of a site that is difficult to navigate and does not provide him with the information that he requires.

A good web site should contain well presented information that is easily and logically accessible. It should be clean, crisp and attractive, and at all costs it should avoid the temptation of gimmicks and gizmos that make it appear to be a fireworks display with nothing left at the end of it.

Essentially, a web site should present your product or service in a readily understandable manner that clearly emphasises the advantages to the viewer and helps to create a desire to buy.
    

A common fault with many a web site today, is that although the site itself creates a desire, it is not followed up by the owner of the site ! This is not only bad business, but it is downright rudeness.


THERE CAN BE NOTHING MORE CALCULATED TO LOOSE CUSTOMERS AND CREATE A BAD REPUTATION THAN A LACK OF RESPONSE TO ENQUIRIES.


 Most web sites provide the visitor with an e-mail contact as well as their conventional postal address and landline telephone numbers. Today's web site user is, by virtue of his internet use, totaly familiar with the speed and efficiency of e-mail and expects a fast response, even if it is not the complete answer to his query it should at the very least be an acknowledgment.

REMEMBER IF YOU DON'T SATISFY YOUR CUSTOMER, SOMEONE ELSE WILL !

Why not let David Martin Thomas
build a site to promote your product or service ?
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